Jacob Morgan

In a world where the only job security that exists is the one that you can create for yourself, it’s never been more important to build a personal brand. I’m not saying you need to be famous but it’s also not acceptable to be invisible either. A strong personal brand is the only way to future-proof your career by ensuring that people will want to work with you or promote you.

http://www.forbes.com/sites/jacobmorgan/2015/06/23/3-steps-building-awesome-personal-brand/